Develop stronger customer relationships : Create excitement in your brand
How to create a scratch card promotion
Establishing your promotion goals.
Before you embark with your scratch card promotion ideas, the first question to ask is; “what is it that I am trying to achieve?” Do you want to generate more sales, create customer retention, increase footfall in your shop, or attract customers to your website? Once you know your goals you can start to devise your game.
Understanding the the art of return.
In its simplest form a scratch card is a fun way to engage with your customer. They help create a buzz and excitement with your brand. Most scratch card promotion ideas normally reward the recipient. This could be a gift or prize, money off a purchase, or an experience with your company. However, if used correctly they can offer equally as much back to you in repeat business, customer retention, or even some valuable customer data (which you can use for future marketing).
If you give a little – you can hopefully get a lot back!
Turning scratch card promotion ideas into reality.
We have a host of solutions and products which are suitable for use across a wide range of businesses, marketing initiatives and campaigns. There are many ways you can structure a scratch card game: You can opt for lots of losers and few star prizes; OR maybe you opt to have many winners of low value. Only you will know what you can afford to give away and what you hope to expect in return. The key things to consider are:
Number of variations (i.e. winners/losers) • Quantity per variation • Card size • Supply of cards (mixed on non-mixed) • Expected Return on your investment.
Once you have formulated a plan, we can then help you select the best solution frmm one of our products: